Multi-Channel Direct Response
Multi-Channel Direct Response
Media Reporting and Analysis
 
Our Analytics Team:
  • Analyzes competitive media, MRI Survey Research and Nielsen data and provides that information to our buying team prior to developing a media plan
  • Works closely with the buying team to purchase media that has a high probability of performing
  • Provides daily and weekly reports utilizing the leading DRTV media buying and reporting platform-CORE DR
  • Identifies trends and opportunities in the reports and makes recommendations based on that information
  • Works with account service and buyers to ensure they act quickly on relevant data in order to exploit opportunistic trends.
  • CORE DR is the leading direct response media management platform in the direct response industry. Koeppel Direct utilizes CORE DR for all short form, radio, print and online media campaigns
  • CORE DR offers a wide range of features, including: management of spot media buys, Post Buy Analysis, CORE mapping (geographically analyze the response to a buy), Nielsen data (CPM, Impressions, Ratings), etc. Importing call-center data files and access to BVS (allows us to track spots on national cable and local broadcast on a daily basis)
     
     
     
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