| Analyzes competitive media, MRI Survey Research and Nielsen
data and provides that information to our buying team prior to developing a media plan |
| Works closely with the buying team to purchase
media that has a high probability of performing |
| Provides daily and weekly reports utilizing
the leading DRTV media buying and reporting platform-CORE DR |
| Identifies trends and opportunities in the reports
and makes recommendations based on that information |
| Works with account service and buyers to ensure
they act quickly on relevant data in order to exploit opportunistic trends. |
| CORE DR is the leading direct response media management
platform in the direct response industry. Koeppel Direct utilizes CORE DR for all short form, radio,
print and online media campaigns |
| CORE DR offers a wide range of features, including:
management of spot media buys, Post Buy Analysis, CORE mapping (geographically analyze the response to
a buy), Nielsen data (CPM, Impressions, Ratings), etc. Importing call-center data files and access
to BVS (allows us to track spots on national cable and local broadcast on a daily basis) |
