| What We Do |
| Koeppel Direct is a leading direct response TV (DRTV) media buying firm specializing
in multi-channel direct response campaigns. |
| We integrate all the key mediums that comprise an effective direct response
media buy, including DRTV, online, print and radio; to ensure the success of the client's direct response
media campaign. |
| Our staff works closely with our clients, guiding them through all stages of the
direct response media buying process, from media testing and analysis, through roll-out. |
| Our approach enables Koeppel to deliver direct response media buying that leads
to direct results. |
| We know the 'ins' and 'outs' of maximizing the impact of an direct response
television (DRTV), online, radio and print campaign. |
| The caliber of our direct response media buying performance is why marketers depend on
Koeppel Direct's professional's campaign after campaign. |
| Service to our clients is our top priority. |
| Clients receive results from their direct response campaigns that are measurable, specific and immediate. |
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| How We Do It |
| We manage all of the key aspects of a direct response TV (DRTV), online, radio and print campaign. |
| We do this by aligning our clients with the top firms in the areas of direct
response television production, telemarketing and fulfillment. And Koeppel Direct provides the direct response media buying
expertise. |
| Our media buyers are experienced at buying direct response television (DRTV), online, radio and print media at the right
price, in the best mediums, in order to maximize response. |
| Utilize industry leading Catalyst and CORE DR media buying software to fine tune
DRTV media buys, in order to establish the most efficient media program for each client. |
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| Where We Do It |
| Koeppel Direct is currently buying direct response television (DRTV) advertising: |
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| | | On every national cable television network |
| | | On a wide range of nationally syndicated television shows |
| | | On both national satellite TV networks; Dish and DirecTV |
| | | On network TV |
| | | In over 200 local broadcast markets in the U.S. |
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| DRTV Innovators |
| Koeppel Direct has been an innovator in finding new, high performing outlets for direct response television (DRTV)
advertisers. |
| For example, over the last several years, we became one of
the largest DRTV purchasers of nationally syndicated TV shows and national satellite time. |
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