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| Branded DRTV |
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| Koeppel Direct develops and executes branded DRTV campaigns. |
| Branded DRTV campaigns allow marketers to effectively brand
their product or service, utilizing traditional media buying metrics such as Nielsen, while at the same time
securing low cost direct response rates. |
| Koeppel Direct's branded DRTV media buying approach enables
marketers to cost efficiently brand their product or service, by taking advantage of deeply discounted
direct response media rates. |
| Koeppel Direct utilizes a combination of Nielsen data,
Mediamark Survey Research and TNS Media Intelligence Reports, plus low cost DRTV rates, to insure the
target audience is reached cost efficiently in our branded DRTV campaigns. |
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